SEO Packages

Our SEO services encompass a comprehensive website audit, regardless of the package you select – standard or customized. This audit enables our SEO specialists to identify site issues requiring attention and recommend improvements tailored to your business model, aimed at driving increased organic traffic.

Here’s what our site SEO audit includes:

1. Site Speed: Measurement of how quickly web pages load, crucial for both SEO and user experience.
2. Duplicate Content: Identification and mitigation of duplicate content, a significant factor impacting SEO.
3. Faulty Redirects: Resolution of multiple redirects to ensure proper indexing by search engine bots.
4. User Experience (UX): Optimization of web design for enhanced user behavior and experience.
5. Mobile-Friendliness: Ensuring seamless website responsiveness across various mobile devices.
6. Site Architecture: Optimization of page connections within the website’s navigation structure.
7. SSL Certificate (HTTPS): Implementation of security measures to safeguard user browsing.
8. Crawlability & Indexability: Ensuring search engine bots can crawl and index website pages effectively.
9. On-Page Issues: Addressing issues such as headers, meta tags, and meta descriptions for improved SEO performance.

Following the completion of your site’s initial SEO audit, we compile a detailed report along with an SEO proposal, providing insights and recommendations tailored to your specific needs and goals.

Distinguished from many SEO firms, we maintain consistency by providing monthly SEO reports, allowing you to monitor your progress effectively. These reports are derived from insightful data obtained through Google Analytics, Google Search Console, and other SEO analytics tools. By leveraging these tools, we evaluate and measure the performance of SEO strategies and content in terms of user engagement.

Our SEO monthly reports serve as a benchmark to gauge your progress from the point before partnering with us to your current status after purchasing our monthly SEO plan.

Here are the SEO analytics tools we utilize for reporting:

1. Google Analytics
2. Google Search Console
3. Conductor SEO reporting suite
4. Ahrefs: Backlink dashboard & reporting
5. SEOptimer: Website audit and white-label SEO
6. SEMrush: Traffic & keyword ranking dashboard
7. On-page Performance Tools: SEMrush, Ahrefs, Moz Pro, SE Ranking, and Serpstat by Crazy Egg
8. Crawl Tools: Google Search Console, Botify, Screaming Frog, DeepCrawl, and Oncrawl
9. Content Analysis Tool: SEO Surfer and Yoast

Understanding your competitors is crucial for shaping an effective SEO strategy. Through thorough competitor analysis, we provide insights into how your rivals achieve guaranteed search engine rankings, offering valuable intel on your position compared to theirs.

Here’s what our competitor analysis entails:

1. Identification of Direct and Indirect Competitors: We pinpoint competitors targeting the same customer base as you, including brand competitors.
2. Analysis of Advertising Platforms and Media Placements: We examine your competitors’ chosen platforms and placements to enhance your customer acquisition strategy.
3. Insights from Competitors’ Marketing and SEO Campaigns: We extract valuable insights from your competitors’ top campaigns.
4. Monitoring of Competitors’ Organic Search Visibility: We track and analyze your competitors’ organic search performance.
5. Utilization of Gathered Information for SEO Strategy: We leverage the collected data to shape your SEO strategy effectively.

In website SEO competitor analysis, we evaluate various metrics and factors to assess your website’s SEO performance vis-a-vis your competitors. These metrics include:

• Keyword Research & Overlap
• Organic Search Traffic
• Backlink Profile
• Domain Authority (DA) and Page Authority (PA)
• On-Page SEO
• Content Quality
• Mobile Optimization
• User Experience (UX)
• Social Media Presence
• Technical SEO
• Content Strategy
• Conversion Rate Optimization (CRO)
• Link Building Strategies
• Local Citations

Our competitor research and analysis help establish benchmarks, making it an indispensable component of your SEO strategy.

Keyword research is pivotal in uncovering the terms potential customers utilize when seeking your services, products, or related information online.

Understanding a keyword’s significance to a user and their search intent is fundamental. This insight forms the basis of content marketing strategies and shapes content creation on your website.

Therefore, keyword research holds substantial weight in determining your website’s ranking on search engines, making it an essential component of any SEO package.

At Media Search Group, our SEO specialists meticulously conduct keyword research for organic search optimization. We prioritize high-volume keywords and long-tail keywords, which contain three or more words and explicitly demonstrate user intent.

For instance, searching for “dental implants” may indicate various intents, such as pricing inquiries, understanding the concept, or finding a dental professional. Conversely, searching for “dental implants in Rutherford, NJ” demonstrates clear intent, signaling a potential customer seeking local dental implant services.

Keyword selection is equally vital in website optimization for search engines. It’s best informed through customer analysis, aiding in comprehending your target audience’s search behavior.

Several popular keyword research tools facilitate this analysis, including Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Ubersuggest, KeywordTool.io, AnswerThePublic, Long Tail Pro, Keyword Revealer, SpyFu, SERPstat, KWFinder, Keyword Magic Tool by SEMrush, Google Trends, Soovle, LSI Graph, among others.

Off-page search engine optimization (SEO) encompasses techniques and strategies implemented outside of your website to enhance its authority and ranking.

Key off-page SEO techniques include:

1. Backlinks (Inbound Links): Building backlinks from other websites is crucial for improving SEO rankings. Our SEO packages include backlink building services.

2. Guest Posting: Contributing informative guest posts to reputable websites fosters active online engagement and earns natural backlinks, boosting brand exposure.

3. Social Media Engagement: Active participation and interaction on social media platforms signal relevance to search engines within your niche.

4. Content Marketing: We specialize in producing high-quality, shareable content that naturally attracts backlinks and social shares. Customized content marketing strategies are available to suit your needs.

5. Press Releases: Publishing newsworthy press releases on platforms that distribute them to news outlets and websites helps establish brand authority.

6. Guest Interviews and Podcasts: Engaging in guest interviews and podcasts demonstrates expertise and contributes to establishing brand authority.

7. Video Marketing: Creating and optimizing videos on platforms like YouTube and Vimeo expands your audience reach, driving traffic and brand engagement.

Through our off-page SEO efforts, we assist search engines such as Google and Bing in recognizing your site’s relevance, authority, and trustworthiness.

Technical search engine optimization (SEO) involves website optimization activities that directly influence how search engines index and crawl your website. Our SEO specialists prioritize the following aspects during technical SEO:

1. Site Speed & Page Load Times: Ensuring efficient load times enhances user experience and search engine rankings.
2. Compression: Implementing gzip or other compression methods for images and videos reduces file sizes, accelerating webpage rendering.
3. Browser Caching: Utilizing browser caching reduces server load and improves load times for returning visitors.
4. Content Delivery Network (CDN): Employing a CDN distributes content to servers closer to users’ locations, enhancing speed and performance.
5. Canonicalization: Implementing canonical tags specifies the preferred version of a page, crucial for handling duplicate or similar content.
6. Structured Data (Schema Markup): Schema markup provides search engines with additional context about webpage content, leading to rich snippets in search results. Audited using Google’s Structured Data Testing Tool for validation.
7. 404 Error Pages and Redirects: Auditing and rectifying 404 pages, implementing recommended 301 redirects, and managing error handling to maintain website health.
8. XML Sitemaps: XML sitemaps suggest search engines about page locations, facilitating website page crawling by Google and other search engines.
9. Pagination: Implementing rel=next and rel=prev tags and using canonicalization to manage paginated content builds overall website authority for ranking with specific search queries.

A comprehensive SEO package includes mobile SEO, which focuses on optimizing your website and content to attract more visits from smartphone users and enhance their browsing experience. Implementing a mobile SEO strategy can significantly increase website traffic and improve conversions, especially for users accessing your site on smaller screens.

Mobile optimization encompasses the following:

1. Responsive Design: Ensuring your website is designed responsively to seamlessly adapt to various screen sizes and resolutions, providing a consistent user experience across devices.
2. Mobile-Friendly Content: Creating content tailored for mobile users, such as using shorter paragraphs, incorporating headings and bullet points for improved readability on smaller screens.
3. Page Speed Optimization: Optimizing images and minimizing server response time to enhance loading speed, crucial for mobile users who expect fast performance.
4. Mobile Keywords: Identifying and integrating mobile-specific keywords that users are likely to search for on mobile devices, including local SEO strategies to capture searches with local intent.
5. User Experience (UX): Creating a user-friendly mobile experience with easy navigation, clear calls-to-action, and touch-friendly buttons and links.
6. Mobile-Friendly URLs: Using clean and concise URLs for mobile pages, making them easily shareable and memorable, while avoiding the use of Flash, which is not supported on many mobile devices.
7. Voice Search Optimization: Optimizing for voice search by incorporating conversational and long-tail keywords that mimic natural language queries often used in voice-activated searches.
8. Mobile Analytics: Utilizing mobile SEO analytics tools to track user behavior, monitor mobile traffic, and identify areas for improvement, enabling refinement of your mobile SEO strategy.

Content marketing is a pivotal aspect of our cost-effective SEO plans, playing a crucial role in achieving high rankings on Google, Bing, and other major search engines, ultimately securing top positions in search engine page results (SERPs). However, not all SEO agencies grasp the importance of this strategy.

Modern consumers base their purchase decisions not only on impulse but also on the information they gather online. They seek detailed and genuine answers to their inquiries, guiding their decision-making process.

With our content writing services and comprehensive content strategy, you can attract your target audience to your website, engage them, and encourage them to explore further, ultimately leading them to your products and services.

Depending on where potential customers are in their buying journey, they may make immediate purchases or return later. Through optimized, relevant, and useful content, you can influence potential customers to choose your offerings over those of your competitors.

Our content writing packages encompass content marketing strategy and various content formats, including blogs, articles, press releases, guest posts, and more.

Here’s an overview of our content strategy:

Strategic Planning: Creating valuable, relevant, and consistent content across platforms.
Targeted Messaging: Tailoring content to address specific audience needs and preferences.
Message Consistency: Ensuring a consistent brand voice and message across all channels.
Keyword Optimization: Incorporating relevant keywords to enhance SEO performance.
Audience Engagement: Encouraging interaction through comments, shares, and feedback to foster a sense of community.
Data Analytics: Utilizing SEO analytics insights to continuously refine and optimize content strategies for maximum effectiveness.